Sojern
117 Case Studies
Case Study: Hotel Telluride achieves $52K+ in additional revenue and 6:1 ROI with Sojern
A Sojern Case Study
Hotel Telluride - Customer Case Study
Hotel Telluride, a boutique ski-area hotel in Colorado, wanted to reach drive-market skiers in the region as well as out-of-state travelers flying into nearby airports. Their goals were to target outdoor enthusiasts around Telluride, increase direct bookings, and boost brand awareness.
Sojern ran targeted display and Facebook right-rail ads aimed at users showing intent to travel to Colorado ski destinations, optimizing the campaign to drive site visits and bookings. The effort generated more than $52K in additional revenue, delivered a 6:1 ROI, and produced a 16% increase in homepage visitors within seven months.
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Hotel Telluride
Amanda Acosta
Director of Sales & Marketing