Sojern
177 Case Studies
Case Study: Hotel Suite Villa Maria achieves €319K in direct bookings with Sojern
A Sojern Case Study
Hotel Suite Villa Maria generates €319K in direct bookings with Sojern
Hotel Suite Villa Maria, a hotel in Tenerife, faced fierce competition in the crowded hospitality market and sought a better way to promote their property to potential guests who were unaware of them. To increase direct bookings from new guests, they partnered with vendor Sojern and utilized their pay-on-the-stay, commission-based advertising solution.
Sojern implemented targeted display campaigns in key markets like France and Germany. Using their pay-on-the-stay model, where the hotel only pays commission after a guest completes their stay, Sojern generated over €319,000 in direct booking revenue from 103 booked stays within a year. This partnership successfully increased reservations from new guests and month-over-month sales for Hotel Suite Villa Maria.
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