Case Study: Hotel Suite Villa Maria achieves €319K+ in direct bookings in one year with Sojern

Hotel Suite Villa Maria and Sojern Generate €319K in Direct Booking Revenue in One Year

Hotel Suite Villa Maria is a 78-villa, 5-star resort in Tenerife that struggled to stand out in a crowded hospitality market and attract first-time, direct-booking guests. To grow direct bookings and reach travelers planning trips to Tenerife and the Canary Islands, the hotel partnered with Sojern.

Sojern deployed real-time, targeted advertising across Display, Facebook and Instagram using a pay-on-the-stay, commission-based model and launched focused campaigns in key markets like France and Germany. In just over a year the partnership drove €319,587 in direct booking revenue, 103 booked stays, and a steady increase in reservations from new guests.

Hotel Suite Villa Maria

Robert Vonk

Director