Case Study: Hotel Monville achieves CAD $148k in direct booking revenue with Sojern

Hotel Monville generates CAD $148k in direct bookings with Sojern

Hotel Monville, a technologically innovative hotel in Montreal, faced the challenge of raising its profile as a new property without incurring large upfront marketing costs or relying heavily on third-party booking sites. To address this, the hotel partnered with vendor Sojern and utilized its RevDirect product to increase direct bookings.

Sojern implemented a multi-channel online advertising strategy across Display, Search, Facebook, and Instagram to reach travelers interested in Montreal. This solution successfully generated CAD $148,000 in direct booking revenue for Hotel Monville. A significant 24% of the bookings driven by Sojern came specifically from its efforts on Facebook and Instagram.

Hotel Monville