Case Study: Hotel Castell boosts direct bookings with Sojern

Hotel Castell generates CHF 75K+ in direct bookings in 7 months with Sojern

Hotel Castell, a hotel with strong repeat business, struggled to attract new guests without relying on third-party booking sites. They partnered with the vendor Sojern to address this challenge using its commission-based, pay-on-the-stay advertising solution to enhance their online presence and grow direct bookings.

Sojern implemented an always-on marketing strategy across display, search, Facebook, and Instagram channels. Over seven months, this solution generated over CHF 75,000 in direct booking revenue, decreased third-party bookings, and increased direct bookings from new guests, with Sojern accounting for 18% of the property's direct bookings.

Hotel Castell