Case Study: Hospes Puerta de Alcalá proves marketing ROI and boosts direct bookings with Sojern

Hospes Puerta De Alcalá drives €34.201 in direct booking revenue with Sojern

Hospes Puerta de Alcalá sought to improve the efficiency of its marketing spend and definitively prove the return on investment across its digital channels. To meet this challenge, the hotel partnered with the vendor Sojern, utilizing its technology platform and travel audience solutions.

Sojern implemented a performance-based solution where the hotel only pays for completed stays. This allowed Sojern to optimize ad spend across programmatic display, Facebook, and Instagram. In the last six months alone, this partnership delivered €34,201 in direct booking revenue for Hospes Puerta de Alcalá, enabling the team to justify their marketing expenditure with clear, guaranteed results.

Hospes Puerta De Alcalá