Case Study: Hertz achieves 45,000+ bookings and aggressive CPAs with Sojern

Hertz Corporation - Customer Case Study

Hertz, the world’s largest airport car rental company operating multiple brands across thousands of locations, aimed to broaden its digital marketing beyond traditional channels like SEM to cost‑effectively prospect new customers, retarget users, and grow market share across Europe and other regions while hitting aggressive CPA targets.

Sojern delivered a full‑funnel, travel‑focused programmatic solution that reached in‑market travelers at the optimal moments. The campaign drove more than 45,000 incremental bookings while maintaining aggressive CPAs as spend increased, scaled into new markets including the Middle East and Asia‑Pacific, and established Sojern as one of Hertz’s preferred programmatic partners.

Hertz Corporation

Carine Veyrat

Director Digital Marketing Europe