Case Study: Helm Hotels Group saves time and drives direct bookings with Sojern

Helm Hotels Group saves 20 hrs a year and drives $65K in direct bookings with Sojern

Helm Hotels Group, a family-run hotel management company operating a portfolio of properties in Texas, faced the challenge of managing all their digital marketing in-house, which was a time-consuming and costly process. Their Vice President, Zach Glenn, sought a solution to reach potential travelers more efficiently and partnered with vendor Sojern to use their Pay on the Stay commission-based service.

Sojern implemented its comprehensive digital marketing solution, using travel intent data to target potential guests and inspire direct bookings. This partnership saved Helm Hotels Group approximately 20 hours each year on ad design and drove roughly $65,000 in direct booking revenue across their portfolio. The solution also provided easy onboarding for new properties they acquired.

Helm Hotels Group