Case Study: Grand Traverse Resort achieves $183K in additional revenue and improved brand awareness with Sojern

Grand Traverse Resort - Customer Case Study

Grand Traverse Resort, a nationally ranked Michigan destination, wanted to boost brand recognition, increase online visibility, and drive more direct bookings from both business and leisure travelers. The resort needed to be top-of-mind for in-market travelers and reach users earlier in the conversion funnel.

By leveraging Sojern’s real-time intent data to engage travelers as soon as they showed interest, Grand Traverse served about 1M impressions per month and generated $183K in additional revenue over 14 months. Campaigns drove bookings with an average 37-day lead time and two-night stays, while improving site-directed traffic and maintaining a strong return on ad spend.

Grand Traverse Resort

Kelly Yauk

eMarketing Manager