Case Study: Grand Hyatt Dubai achieves 16% more direct bookings with Sojern

Grand Hyatt Dubai boosts direct bookings 16% with Sojern

Grand Hyatt Dubai, a luxury resort, partnered with the vendor Sojern to strengthen its direct booking performance and increase awareness for its seasonal events. The hotel sought a digital marketing solution that combined powerful traveler data with hands-on optimization to grow bookings while maintaining profitability.

Sojern implemented a comprehensive multichannel digital strategy using display and video channels. This included always-on commission campaigns and seasonal awareness flights, with audience targeting optimized using Sojern's traveler intent data. The solution drove an 82% year-over-year increase in Sojern-driven direct bookings, contributing to an overall 16% increase in direct bookings for Grand Hyatt Dubai.

Grand Hyatt Dubai