Case Study: Grand Hotel Minerva drives direct bookings and revenue with Sojern

Grand Hotel Minerva drives 549 direct bookings with Sojern

The Grand Hotel Minerva, a hotel with a lean team dedicated to guest experience, struggled to build its online presence due to limited internal resources. They partnered with the travel marketing vendor Sojern to activate a digital marketing strategy and advertise to travelers seeking trips to Florence.

Sojern implemented a solution using its insights and technology to manage multichannel marketing across programmatic display, Facebook, and Instagram. This partnership delivered significant results for the hotel, driving 549 direct bookings and accounting for 20% of its total direct revenue since working with Sojern.

Grand Hotel Minerva