Case Study: GoBreck.com achieves 8,000+ hotel searches and increased winter bookings with Sojern

Go Breck.Com - Customer Case Study

Breckenridge, Colorado (GoBreck.com) wanted to reach domestic ski travelers and understand how advertising influenced travel decisions and where their website fit into the travel‑planning process. Their objectives included driving qualified winter travelers to the site, measuring post‑ad search and booking behavior, and gaining visitor insights to inform future marketing.

Sojern ran a nationally targeted digital campaign to identify and engage qualified Colorado winter travel intenders, then measured post‑impression search and booking activity and analyzed site usage in the planning funnel. The campaign drove over 8,000 hotel searches/visitors, revealed that 90% of site visitors booked flights for 3+ nights (34% for 6+ nights), and showed 58% of visitors searched hotels after visiting—being 20% more likely to confirm Denver flights for 6+ nights.

Go Breck.Com

Scott Fortner

Director of Marketing