Case Study: a global airline boosts brand perception with Sojern and DISQO

Global Airline boosts brand favorability 6% with Sojern

A leading global airline wanted to increase brand and loyalty program perception and measure the impact of its advertising, comparing its offerings to competitors. The airline partnered with vendor Sojern and used DISQO's Brand Lift solution to evaluate the campaign driven by Sojern's travel intent data.

The solution used Sojern's proprietary travel intent data to precisely target in-market travelers via display ads. DISQO's platform measured the campaign's brand lift with a control and exposed study. The campaign achieved significant lifts, including a 6% increase in brand favorability, a 5% rise in likelihood to recommend, a 10% boost for "provides rewards that I find valuable," and an 11% lift for "provides good value."

Global Airline