Case Study: Fox Rent A Car achieves 136% increase in direct bookings and $860K+ revenue with Sojern

Fox Rent A Car - Customer Case Study

Fox Rent A Car, a value-focused airport rental brand with corporate and affiliate locations across the U.S., faced pressure from shifting market share to third‑party booking channels and wanted to grow direct bookings and younger customer segments. The company sought a partner to reach travelers headed to destinations they serve and to drive qualified traffic to book directly on foxrentacar.com.

Sojern deployed its RevDirect programmatic solution, leveraging 350M+ traveler profiles and targeted placements across display and social to reach in‑market leisure travelers and only charged on completed rentals. The campaign delivered nearly 7,000 direct reservations and $860,000+ in four months, a 136% month‑over‑month lift in direct bookings (June–July), a 20% increase in new site users, and a 27% rise in rentals among 25–34 year olds.

Fox Rent A Car

Roger Ritchie

VP Marketing, ECommerce and Digital