Case Study: Flamingo Beach Resort and Spa achieves 49 direct bookings, $49,764 revenue and 7:1 ROI with Sojern

Flamingo Beach Resort and Spa - Customer Case Study

Flamingo Beach Resort and Spa is an independent boutique hotel on Costa Rica’s Playa Flamingo that prides itself on sustainable tourism and a luxury, personalized guest experience. Facing stiff competition from larger resorts with bigger marketing budgets, the hotel struggled to capture direct bookings and guest contact information—which is critical for their e-concierge upsell strategy (about 40% of guests upgrade to all‑inclusive when contacted).

Sojern delivered custom display ads and activated 350 million traveler profiles to retarget in‑market guests via a pay‑for‑performance model that kept commissions low and preserved brand control. In the first three months the campaign drove 49 direct bookings, $49,764 in revenue and a 7:1 ROI, while giving the hotel clear reporting to track where bookings originated and better capture guest information for upsells.

Flamingo Beach Resort and Spa

Teresa Kramer

Hotel Manager