Case Study: Fjord Norway boosts online awareness and engagement with Sojern

Fjord Norway drives 18,000+ site interactions with Sojern

Fjord Norway, a regional destination marketing organization, partnered with vendor Sojern to raise its profile and drive engagement. The challenge was to reach enthusiastic, in-market travelers as markets reopened in 2021 and to do so in a targeted, measurable way to aid regional recovery efforts.

Sojern implemented a solution using managed campaigns to identify users actively searching for travel to Norway and competitor destinations. The solution drove over 18,000 site interactions with a cost per lead of €3.70 and achieved a video completion rate of over 70% at an efficient cost per view.

Fjord Norway