Case Study: Fairmont achieves 13,000+ bookings and 20% revenue growth with Sojern's Facebook Dynamic Ads for Travel

Fairmont Implements Facebook Dynamic Ads for Travel with Sojern's Expertise to Drive More Bookings

Fairmont Hotels & Resorts, a global hospitality leader, needed more effective, personalized Facebook marketing across devices for its 65+ properties as Facebook rolled out Dynamic Ads for Travel (DAT) in beta. To scale campaigns and improve performance, Fairmont partnered with Sojern—enabled by Facebook Marketing Partner Adphorus—to onboard and run DAT on their behalf.

Sojern fully managed the DAT program (bids, budgets, audience segmentation, A/B tests) via the Adphorus platform and leveraged traveler data to refine targeting. The campaign delivered 13,000+ bookings in a single effort, a 55% increase in mobile-driven revenue and 20% overall revenue lift, plus a 44% reduction in mobile cost-per-booking and 34% reduction in overall CPB.

Fairmont

Chris Georgas

Manager Digital Marketing