Case Study: Eden Hotel Wolff achieves over €43K in direct bookings in six months with Sojern

Eden Hotel Wolff and Sojern Generate Over €43K in Direct Bookings in Six Months

Eden Hotel Wolff, a 214-room independent hotel in Munich operating since 1890, wanted to drive more direct bookings without adding work for its small marketing team. With limited resources and reliance on third parties, the hotel looked for a simple, low-risk way to increase direct website bookings.

Sojern ran targeted display advertising and site retargeting on a pay-on-the-stay (commission) model, requiring no upfront cost and minimal setup. In six months the campaign generated €43,863 in direct booking revenue (plus 35 future stays worth over €14K), a straightforward solution the team says has successfully increased direct bookings.

Eden Hotel Wolff

Carola Bumann

PR & Marketing