Case Study: Eat.Drink.Sleep. achieves $313K+ in direct bookings and 7X ROI with Sojern's subscription media solution

Eat.Drink.Sleep. Partners with Sojern on a Media Subscription Solution with a Consistent Monthly Fee

Eat.Drink.Sleep., a boutique hospitality group known for distinctive, design-driven properties, needed a predictable, low-maintenance way to run digital marketing for its smallest hotels while keeping tight budgets. As a long-standing Sojern client, EDS was looking for a media plan that delivered strong direct-booking results without unpredictable spend.

Sojern’s fixed-fee media subscription provided an always-on, multi-channel program (Display, SEM, Facebook and Instagram) for two properties, optimized monthly to drive performance. In the eight months after launch the subscription generated $313K+ in direct booking revenue, a 7X average ROI and 12% higher reservation value, all with minimal upkeep and predictable monthly cost.

Eat.Drink.Sleep.

Stacy Warner

Director of Marketing