Case Study: Eat.Drink.Sleep. achieves 53 bookings/month and $127K in additional revenue with Sojern

Eat.Drink.Sleep. - Customer Case Study

Eat.Drink.Sleep., a boutique operator with properties in Lake San Marcos and Bakersfield, partnered with Sojern to increase site-direct bookings by targeting affluent, in‑market travelers visiting the surrounding California regions and to test promotional creative across slow and peak seasons.

Sojern’s program engaged high‑income visitors and delivered an average of 53 bookings per month across the two properties, generating $127K in additional revenue and 2.6M branding impressions. The majority of bookings came from affluent Baby Boomers and Elite Spenders (HHI $100K+), and the ease and measurability of Sojern’s system led Eat.Drink.Sleep. to quickly expand their participation.

Eat.Drink.Sleep.

Stacy Warner

Director of Marketing