Case Study: Dollywood achieves 6.8x ROI with Sojern

Dollywood achieves 6.8x ROI with Sojern

Dollywood, a leading theme park in the US, partnered with vendor Sojern to increase ticket sales and brand awareness. Their challenge was to efficiently reach travelers who showed intent to visit Tennessee or were open to visiting a family amusement park.

Sojern implemented a solution using its automated machine learning algorithms and travel audiences to target users based on intent rather than demographics. This data-driven approach delivered over 700 conversions and achieved a 6.8x return on investment for Dollywood within a three-month period.

Dollywood