Case Study: Discovery Hospitality doubles direct bookings with Sojern

Discovery Hospitality doubles direct bookings with Sojern, generating $579,491 in revenue

Discovery Hospitality, a hotel group, needed to reach international travelers and increase direct bookings due to having a limited marketing budget and a lean internal team. They partnered with Sojern to utilize their commission-based marketing solution for precision marketing across digital channels.

Sojern implemented a multi-channel campaign across online Display, Facebook, and Instagram for Discovery Hospitality's four properties. Using a pay-on-the-stay commission model, Sojern's approach doubled organic year-over-year growth in direct bookings. This strategy generated $579,491 in direct booking revenue in 2018 alone, representing a 162% year-over-year increase in Sojern-driven revenue.

Discovery Hospitality