Case Study: CzechTourism exceeds campaign goals with Sojern's multichannel strategy

CzechTourism achieves 7.64:1 ROAS with Sojern's multichannel campaign

The customer, CzechTourism, sought to reach Italian travelers with intent to visit Central Eastern Europe or the Czech Republic. Their challenge was moving beyond broad demographic targeting to find qualified, in-market audiences using precise travel data. They partnered with the vendor, Sojern, to implement a multichannel marketing strategy focused on tourism.

Sojern implemented a three-month campaign combining inspiring video and high-impact display ads to drive both awareness and direct response. The solution targeted specific in-market travelers and affinity groups, exceeding all performance goals. The results for CzechTourism included a 7.64:1 return on ad spend, 16,000 post-impression events, and an 82% video completion rate, significantly surpassing industry benchmarks.

CzechTourism