Sojern
117 Case Studies
Case Study: Courtyard by Marriott achieves 500,000+ YouTube views at under $0.10 CPV with Sojern
A Sojern Case Study
Courtyard Marriott - Customer Case Study
Courtyard by Marriott, the official hotel of the NFL known for helping business travelers "Make Room for a Little Fun™," wanted to reach millennial business travelers with an affinity for American football and drive views of its Father’s Day NFL video on YouTube during the week of Father’s Day.
Courtyard partnered with Sojern, which used programmatic YouTube targeting powered by rich traveler profile data to reach 2.8 million targeted millennial football fans. The campaign delivered more than 500,000 TrueView views in one week at under $0.10 CPV, maximizing video reach with minimal waste.
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Courtyard Marriott
Craig Fowler
Senior Director, Brand Marketing Courtyard Hotels at Marriott International