Case Study: Convento do Espinheiro achieves 60% more direct bookings with Sojern

Convento Do Espinheiro boosts direct bookings 60% in 11 months with Sojern

Convento do Espinheiro, a historic five-star hotel in Portugal, faced challenges in growing direct bookings due to strong competition from third-party travel sites and its relatively remote location. The hotel partnered with marketing vendor Sojern to implement a Pay on the Stay, commissionable marketing solution aimed at driving more direct business.

Sojern activated an always-on, multi-channel marketing strategy for the hotel. Over an 11-month period, this solution generated over €82,000 in direct booking revenue from 178 bookings. Sojern's efforts resulted in a 60% year-over-year increase in direct bookings for Convento do Espinheiro.

Convento Do Espinheiro