Case Study: COMO Metropolitan Miami Beach achieves 7:1 ROI and boosts direct bookings with Sojern

COMO Metropolitan Miami Beach - Customer Case Study

COMO Metropolitan Miami Beach is a 74‑room Art Deco luxury hotel in Miami Beach offering a tranquil, design‑led experience distinct from the typical South Beach scene. As a relatively new property in the U.S. market with a mature, couple‑focused audience, COMO struggled to build brand awareness and drive direct bookings in a crowded, competitive market.

COMO partnered with Sojern, which used its 350 million traveler profiles to create branded, targeted ads and place them in front of in‑market travelers, backed by fast, hands‑on account support. The campaign delivered 2,616,931 impressions, 187 conversions over a year and a 7:1 ROI, helping the hotel grow awareness and direct bookings.

COMO Metropolitan Miami Beach

Thibaut Asso

Regional Director of Sales and Marketing