Case Study: Cendyn achieves consistent 8:1+ ROAS and 15–20% direct booking lift with Sojern

Cendyn and Sojern Deliver HighPerforming Online Advertising Campaigns for Their Portfolio of Hotel Clients

Cendyn, a hospitality marketing leader supporting 30,000+ hotels worldwide, needed a more targeted way to reach in‑market travelers and drive direct bookings—filling gaps in first‑ and third‑party data while meeting high client expectations for modern digital advertising.

Since May 2016 Cendyn has partnered with Sojern to run highly targeted display, video and native campaigns using millions of traveler profiles and real‑time intent signals. The approach regularly delivers 8:1 ROAS (with peaks up to 40:1), ~2% booking engine conversion rates and a sustained 15–20% lift in direct bookings, with Sojern managing some 65 campaigns for Cendyn clients each month.

Cendyn

Garrett Kingsbury

Senior Digital Marketing Manager