Case Study: Cendyn achieves high-performing hotel advertising results with Sojern

Cendyn achieves 8:1 ROAS with Sojern

Cendyn, a leader in hospitality marketing with over 30,000 hotel clients, sought a more targeted way to reach in-market travelers for its clients. The company needed to fill a gap in its first-party and third-party data to better drive direct bookings. Cendyn partnered with vendor Sojern and its Managed Campaign service to address this challenge.

Sojern implemented data-driven advertising campaigns for Cendyn's clients using display, video, and native channels. The solution delivered exceptional results, regularly achieving an 8:1 return on ad spend (ROAS) and sometimes reaching as high as 40:1. Sojern's efforts also maintained an average direct booking lift of 15-20% and helped achieve a 2% average booking engine conversion rate for the hotel clients.

Cendyn