Case Study: Casa de Campo achieves $470K+ in direct booking revenue with Sojern's RevDirect™

Casa de Campo and Sojern Earn Over $470K in Direct Booking Revenue with RevDirect™

Casa de Campo Resort & Villas is a 7,000‑acre luxury Caribbean resort and member of Leading Hotels of the World that needed to drive more direct bookings despite a small team and limited time to evaluate digital options. To address this, the property began testing Sojern’s RevDirect solution in March 2017 to find effective, low‑effort ways to increase direct revenue.

Sojern ran RevDirect Display campaigns that target travelers planning trips to the Dominican Republic and the Caribbean and re‑engage past website visitors; the program uses a pay‑on‑the‑stay model with no upfront cost. In 22 months Sojern generated more than $470K in direct booking revenue, while Casa de Campo benefited from simple setup, a customer dashboard with campaign insights, and commission paid only after completed stays.

Casa de Campo

Gitti Hernández

Ecommerce Manager