Case Study: Brand USA boosts Meta campaign performance with Sojern travel intent data

Brand USA boosts Meta CPA by 85% with Sojern

The customer, Brand USA, collaborated with their agency R&R Partners and the vendor Sojern. Their challenge was to more effectively reach and inspire international travelers in key markets who were not yet considering the United States as a destination, aiming to improve the performance and targeting efficiency of their existing social media campaigns on Meta.

Sojern provided its travel intent data solution, enabling the team to target highly qualified audiences based on real-time travel signals. This partnership led to a significant 85% year-over-year improvement in cost per acquisition on average, with even greater gains in many markets, while successfully reaching travelers earlier in their planning journey.

Brand USA