Case Study: Blue Hawaiian Helicopters achieves 8:1 ROI while scaling spend with Sojern

Blue Hawaiian Helicopters and Sojern Partner to Drive an 8X ROI While Scaling Spend

Blue Hawaiian Helicopters, an award‑winning operator offering tours on all four major Hawaiian islands, needed a more measurable, online-focused marketing approach to promote a newly redesigned website. Much of their budget had been tied up in print and SEM, and they wanted to drive direct sales and showcase new site content while scaling spend.

In May 2019 they partnered with Sojern to run targeted display ads using travel intent signals aimed at U.S. summer travelers. The campaign drove new, relevant traffic and advance ticket purchases, diversified marketing beyond print and SEM, and delivered an overall 8:1 ROI—peaking at 24:1 in August—while successfully scaling spend.

Blue Hawaiian Helicopters

Kyu Yi

Director of Revenue Strategy