Case Study: Blue Hawaiian Helicopters achieves 24:1 ROI with Sojern

Blue Hawaiian Helicopters achieves 24:1 ROI with Sojern

Blue Hawaiian Helicopters sought to spend its marketing budget in a more measurable way while shifting investment online. With a newly redesigned website, the challenge was to drive direct sales and move beyond traditional print ads and search engine marketing. They partnered with the vendor Sojern for a managed display advertising solution to reach travelers planning Hawaii vacations.

Sojern implemented an online display advertising strategy aimed at increasing revenue and brand awareness. The solution not only met but exceeded the ROI goal, delivering an overall return above 8:1. During the peak season month of August, the campaign achieved a 24:1 ROI while successfully scaling ad spend, driving highly relevant traffic and conversions to the new website.

Blue Hawaiian Helicopters