Case Study: Blue & Gold Fleet achieves 167% return on ad spend with Sojern's Printed Boarding Pass solution

Blue & Gold Fleet - Customer Case Study

Blue & Gold Fleet, the leader in San Francisco Bay sightseeing tours, needed to boost brand awareness and attract more leisure travelers to its tours during the peak tourism season.

Sojern ran a Printed Boarding Pass campaign on major U.S. airlines featuring a "Buy One, Get One Free" print coupon that reached over 272,000 leisure travelers to the Bay Area; the campaign drove hundreds of coupon redemptions, a 0.83% overall CTR and a 167% return on ad spend.

Blue & Gold Fleet

Dennis Swayne

Business Development Manager