Sojern
117 Case Studies
A Sojern Case Study
Bellstar Hotels & Resorts, a leading operator of resort properties in Western Canada, wanted to boost homepage traffic and drive more direct bookings for five of its resorts by reaching luxury travelers seeking a boutique resort and spa experience.
Sojern used real-time traveler intent data to target high-intent Canadian and U.S. travelers on the days they were most likely to book, serving ads that drove an average of 81 bookings per month across the properties. The campaign generated 5M+ branding impressions, delivered 17% of reservation volume via FBX ads, and produced $417K in additional revenue over seven months.
Eric Gooden
Marketing Manager