Case Study: Banyan Tree Hotels & Resorts achieves over $516K in direct bookings through SEM with Sojern

Banyan Tree Mayakoba Generates over $516K in Direct Bookings Through SEM with Sojern

Banyan Tree Mayakoba, a premium resort in the Riviera Maya, was investing heavily in search engine marketing but wasn’t getting the results they wanted — returning only about $1.50 for every $1.00 spent. Frustrated with poor SEM performance, the team asked Sojern (already managing their display efforts) to take over SEM and improve outcomes.

Sojern added SEM to its commission-based, omni-channel solution, using display-to-search targeting and continuous optimization to boost branded search visibility. In five months this approach generated 140 direct bookings and $516,000 in incremental revenue, increased direct bookings 20% year-over-year, and delivered a materially improved SEM ROI.

Banyan Tree Hotels & Resorts

Sergio Serra

Area Director of the Americas