Case Study: Avoya Travel achieves 65% video completion rate and 26% higher video CTR on YouTube with Sojern's Adapted Audiences

Avoya Travel Reaches More In-Market Travelers with Sojern's Access to YouTube's Adapted Audiences

Avoya Travel, a family-owned travel marketing and technology company and long-time American Express Travel Representative, aimed to launch its first large-scale YouTube awareness campaign but faced a major challenge when Google moved to limit pixel- and cookie-based targeting and end third-party data use on YouTube. That change threatened travel advertisers’ ability to reach in-market audiences at scale just as Avoya sought deeper segmentation and higher-impact video reach.

Working with Sojern, Avoya used Sojern’s proprietary audiences and Sojern’s access to Google’s Adapted Audiences to import custom, anonymous lists enhanced by Google’s deterministic signals and run a cross-device YouTube campaign. The effort delivered strong results: a 65% video completion rate, a CTR 26% above Avoya’s goal, a view-through rate 44% above industry benchmarks, and more efficient YouTube spend.

Avoya Travel

Candice Bixler

Director of Digital Marketing