Case Study: Auberge Saint-Antoine achieves year-round direct bookings with Sojern

Auberge Saint-Antoine drives 57.7x ROAS with Sojern

Auberge Saint-Antoine, a luxury hotel in Quebec, faced the challenge of boosting brand visibility and increasing direct bookings, particularly during its low season. They partnered with the vendor Sojern to automate their digital efforts and implement a managed campaign solution, aiming to free up team resources for strategic planning.

Sojern implemented a bilingual, multi-campaign strategy that layered new food & beverage and meetings & events campaigns onto an existing display campaign. Using AI-powered automation and optimization, Sojern helped the hotel exceed its performance goals. The results were significant, including a Year-To-Date ROAS of 36.4x on display and an overall ROAS of 57.7x, which was 7.4 times higher year-over-year. Click-through rates for the new campaigns also surpassed the hotel's targets.

Auberge Saint-Antoine