Case Study: Alaric increases metasearch conversions with Sojern

Alaric halves launch time to 14 days with Sojern

The customer, Indonesian booking engine Alaric, faced challenges with their previous metasearch provider, including limited visibility on top metasearch engines and slow campaign launch times for their hotel clients. They partnered with vendor Sojern and its Managed Campaign service to find a solution that could efficiently drive direct bookings and provide responsive customer support.

Sojern implemented its solution, dramatically improving visibility and performance. The results included Sojern driving 24% of Alaric's direct bookings and halving the campaign launch time from 30 to 14 days. This partnership ensured Alaric's hotel clients achieved a greater share of visibility and impression count on major metasearch sites.

Alaric