Case Study: Airboat Adventures drives profitable direct bookings and manages seasonality with Sojern

Airboat Adventures drives 3-4X ROI with Sojern

Airboat Adventures, a family-run swamp boat tour operator in New Orleans, partnered with Sojern to manage heavy seasonality and drive profitable direct bookings. Their challenge was finding a more flexible and targeted digital marketing approach that would work effectively during their off-peak seasons to fill tours.

Sojern implemented a flexible, multichannel strategy using its Managed Platform and Traveler Ecosystem to leverage travel intent data. This solution allowed Sojern to optimize budget allocation and target potential travelers to New Orleans. The results for Airboat Adventures included a consistent 3-4X ROI on direct bookings and a 74% reduction in their cost-per-visit goal.

Airboat Adventures