Case Study: Air Mauritius achieves 39x ROI and boosted route demand with Sojern

Air Mauritius drives 39x ROI with Sojern

Air Mauritius, the national airline of Mauritius, partnered with the digital marketing vendor Sojern to drive demand for its direct flight route between Perth, Australia and Mauritius. The challenge was to effectively utilize funds from Perth Airport to promote the newly resumed route, generate qualified leads, and prove the value of the marketing spend to their stakeholders following the post-pandemic market reopening.

Sojern implemented a two-month digital marketing campaign using programmatic display and native ads, leveraging its Traveler Ecosystem to target Australian travelers based on insights into their behaviors. The solution delivered exceptional results, including a 39x return on investment and exceeding cost per action goals by 72%. The campaign successfully proved the value of the spend to stakeholders and drove significant direct bookings, leading Air Mauritius to launch a second campaign with Sojern to target the UK market.

Air Mauritius