Case Study: Aegean Airlines drives 28K bookings with Sojern

Aegean Airlines drives 28K bookings in six months with Sojern

Aegean Airlines, in partnership with The Greek National Tourism Organisation (GNTO), faced the challenge of promoting Greece to international travelers during the pandemic with a reduced budget. Their objective was to maintain brand awareness and drive future bookings. They partnered with vendor Sojern to leverage programmatic video, display, and social media advertising.

Sojern implemented a multi-channel campaign focused on targeting previous site visitors. This solution delivered 37.9 million ad impressions and 3.5 million completed video views at a cost 60% lower than planned. The campaign successfully drove 28,000 flight bookings to aegeanair.com, providing a significant positive economic impact for Greek tourism.

Aegean Airlines