Case Study: Accor South East Asia achieves a 376% increase in direct booking revenue with Sojern

Accor South East Asia boosts direct booking revenue 376% with Sojern

Accor South East Asia, a major hotel chain, sought to help its nearly 400 properties drive direct bookings and navigate the challenges of the COVID-19 pandemic. They partnered with their long-standing vendor Sojern, turning to Sojern's Pay on the Stay marketing package to find a performance-based solution.

Sojern implemented its Pay on the Stay solution, which uses programmatic display and social media advertising to target travelers and drive them to book directly on hotel websites. Sojern also provided extensive education on digital marketing to the local hoteliers. This partnership resulted in a 376% increase in direct booking revenue for Accor SE Asia, with approximately 45% of its regional portfolio participating in the program.

Accor South East Asia (Accor SE Asia)