Case Study: Accor MEA achieves a 20% increase in direct booking revenue with Sojern

Accor MEA boosts direct booking revenue 20% with Sojern

The customer, Accor MEA, a hotel group in the Middle East and Africa, faced a significant challenge during the COVID-19 pandemic as international travel restrictions halted their key markets. They needed to quickly shift their marketing focus to capture regional demand for staycations and self-isolation stays, requiring a highly flexible and dynamic strategy. They partnered with vendor Sojern to leverage its data-driven insights for this recovery campaign.

Sojern implemented a solution that used its data to inform and adapt campaign decisions weekly, targeting regional audiences across the UAE, Saudi Arabia, and Morocco. This adaptable approach resulted in a highly successful outcome for Accor MEA, delivering a 1.16x return on investment and a 20% increase in direct booking revenue.

Accor MEA