Case Study: LATAM Airlines expands into new markets and achieves 60% higher ROI with Sojern

A Low-Cost LATAM Airline Expands into New Markets and Exceeds ROI Targets by 60% with Sojern

A leading low-cost LATAM airline partnered with Sojern to drive incremental flight bookings and expand into new markets. The airline needed highly targeted prospecting to raise awareness and hit market-specific ROI targets (e.g., ~25:1 in mature North American markets and ~4:1 in emerging Central American markets).

Sojern leveraged real-time traveler audience data and targeted display campaigns to find in‑market travelers who weren’t yet aware of the carrier, driving incremental bookings and geographic expansion. The partnership consistently met or exceeded ROI goals — delivering 60% higher ROI than target in key markets, with results like 45:1 in the US, 60:1 in Mexico, and ~4:1 in Central America.

LATAM Airlines