Case Study: 320 Guest Ranch achieves 58 direct bookings, $37,868 net revenue and 7:1 ROI with Sojern

320 Guest Ranch - Customer Case Study

320 Guest Ranch is a rustic log-ranch property in Montana’s Gallatin Valley, near Big Sky and Yellowstone, that blends modern comforts with an Old West feel. The ranch struggled with managing guest expectations and getting contact information because many reservations came through OTAs that provided little guest data, so they needed more direct bookings to control messaging and reduce on-site surprises.

By partnering with Sojern and running targeted ads to in-market travelers, the ranch drove 58 direct bookings in a year, generating $37,868 in net revenue and a 7:1 ROI. Sojern’s portal allowed 320 Guest Ranch to capture guest contacts, reconcile bookings and pay only after stays, with easy implementation and fast, responsive support.

320 Guest Ranch

Carla Rey

Hotel Manager