Case Study: Voortman achieves complete sales support with Sofon

Sofon offers Voortman complete sales support system

Voortman, a manufacturer of CNC-driven processing machines for the steel processing industry, needed a more efficient way to support its growing international sales organization. The company was looking for a complete sales support system to streamline CRM, quotation generation, and sales process management across multiple business units and dealer networks.

Sofon implemented its Ready to Go approach with Sofon Sales Organizer, delivering a structured rollout that covered CRM, opportunity management, reporting, and e-marketing integration. Voortman gained a user-friendly system with controlled access rights, automated quotation and customer history tracking, and nightly data synchronization, while the implementation took only twelve days over three months—far less time than expected.

Voortman

Robert Oude Avenhuis

Manager Inside Sales