Case Study: Marflex achieves faster, more accurate quotations with Sofon

Sales staff makes 90% of quotations without the help of Engineering

Marflex, a developer and manufacturer of electrical deep well pumps for the shipping and offshore industries, needed a way to help its sales team create accurate quotations without relying heavily on Engineering. With many product options and combinations to manage, sales staff often lacked the technical guidance needed to quote quickly and correctly.

Marflex implemented Sofon quotation software to capture Engineering’s knowledge in a guided question-and-answer process for Sales. As a result, 90% of quotations are now completed without Engineering, quotations are faster and more accurate, training is easier for new salespeople, and fewer unnecessary specials are offered. Marflex also reports better quotation quality, improved confidence, and greater standardization thanks to Sofon.

Marflex

Jeroen Heijndijk

Engineering/ R&D Manager