Case Study: Fri-Jado improves quotations and sales process with Sofon

Fri-Jado provides customers with precise quotations via Sofon

Fri-Jado, a Dutch all-round installation and service company for food retail and food service, needed a better way to create precise, customer-specific quotations and reliable project configurations. After a long search for a product and project configurator that could also generate sales documents, they chose Sofon Guided Selling to replace error-prone manual processes.

With Sofon, Fri-Jado implemented a sales, product, and project configurator that guides users through quotation building, secures product knowledge, and supports complex supermarket projects. The results included no more mistakes in quotations or production, training time cut from half a year to a few weeks, faster quotation cycle times, improved collaboration across teams, and more accurate pricing that prevented loss-making orders.

Fri-Jado

Paul Vincent Ros

IT Project Head