Case Study: GEA Goedhart achieves 0% faulty project forms with Sofon Guided Selling

Doing business internationally comes easier to GEA Goedhart thanks to Sofon

GEA Goedhart, a manufacturer of heat exchangers for industrial and commercial applications, needed a better way to configure products and generate quotations. Before adopting Sofon Guided Selling, the company relied on an in-house system and manual retyping, which caused errors, created dependency on a retiring programmer, and made it hard to manage a growing volume of calculation rules and quotation complexity.

Sofon implemented a product configurator and quotation solution that automated calculations, generated accurate quotes, created bills of materials and routings for ERP, and supported multiple languages for international sales. With Sofon, GEA Goedhart reduced faulty project forms from 60% to nearly 0%, improved quotation quality and forecast visibility, shortened training time, and made company knowledge easier to share across the organization and the wider GEA division.

GEA Goedhart

Digni van der Zande

Manager Order Desk/Back office