Case Study: Sephora achieves higher email revenue and lower cart abandonment with Socital

Sephora increases revenue per newsletter subscriber by 142% and recovers 5.22% of lost online shopping carts

Sephora partnered with Socital to grow revenue from email marketing and onsite campaigns, increase registered subscribers, boost engagement, and reduce cart abandonment. The challenge was to turn more site visitors into subscribers and customers while improving the performance of existing email programs.

Using Socital’s platform, Sephora ran welcome campaigns, seasonal promotions, cart-abandonment and exit-intent pop-ups, plus email list segmentation and personalization. The results included a 142.42% increase in revenue per subscriber from email marketing, a 118% increase in subscribers in 9 months, a 5.22% decrease in cart abandonment without incentives, and recovered orders contributing 3.3% of total e-shop revenue. Personalized email campaigns also delivered 30.32% higher open rates and 49.66% higher click rates.

Sephora